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The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications. Pharmaceutical companies may deal in generic or brand medications and medical devices. They are subject to a variety of laws and regulations that govern the patenting, testing, safety, efficacy and marketing of …
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Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite.
Purdue Pharma, the drug manufacturer accused of launching the opioid epidemic for the aggressive marketing of its painkiller OxyContin … drug abusers were talking about snorting OxyContin in interne…
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With the slowdown in world economic growth, the Pharmaceutical Logistics industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Pharmace…
Digital marketing techniques for boosting the effectiveness of online and integrated marketing strategies in pharmaceutical firms – tips and best practice for effective use of the web, email and digital channels
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Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceutical drugs. Many countries have measures in place to limit advertising by pharmaceutical companies.. Pharmaceutical company spending on marketing …
Nutra Pharma (OTCPK:NPHC +8.3%) has signed an agreement with American Marketing Technologies to launch an integrated Internet marketing campaign combined with a program to target a number of national …
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