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Jun 22, 2014 · This is a marketing analytics case study example from online retail that will illustrate the power of data science in sales and marketing process.
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In June 2010, Burger King Singapore launched BK affordables – a guerilla marketing campaign … from 5 June to 10 July. The campaign, which targeted consumers between the ages of 16 and 29, proved to …
The case studies illustrate … allow people to shop online through a connected portal, using the plane’s Wi-Fi to place thei…