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The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself.
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COMPONENTS AND TYPES OF MARKETING AUDIT. Marketing audit covers a very broad area, with the auditors required to look into. There are seven identified types of marketing audit, and they fall under three components or audit key headings: the external environment, the internal environment, and the current marketing strategy of the …
Online Shopping In Australia Market Research Report Online Travel Agency Market Share 2015 State of Online Travel Agencies: Ctrip Joins Priceline and Expedia as Global Giant … Ctrip’s position was further strengthened in 2015 … The report, "U.S. online travel overview report fifteenth Edition," shows money spent on bookings in the U.S. grew 5% for the fourth straight year in 2015, totaling
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