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Measuring E-Marketing Mix Elements for Online Business: 10.4018/jeei.2012070102: E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price, Promotion, and Place) that forms the classic marketing mix;
Every business should have a website and every business needs a strategy to drive sales using online channels. Hopefully it is clear that the elements of the e-commerce marketing mix are inter-related.
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The digital marketing mix! What is Digital marketing mix? Well, like any other marketing mix, digital marketing mix is a strategy that states of all elements of digital marketing which should be used and tell what length.
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Having it in audio format, means that business … the four P’s of marketing of product, price, place, and promotion. The section also digs deeps into the so-called "Promotion Mix" focusing …