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The management process through which goods and services move from concept to the customer.It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer’s place, and (4) development and implementation of a promotional strategy.
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Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.With the customer as the focus of its activities, it can be concluded that marketing is one of the premier components of business management – the other being innovation.
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