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CNN Money PR should be part of the plan … a true multichannel marketing strategy and what they can do to get started. Her advice? Focus on objectives, incentives, metrics, and key performance indica…
Head of Integrated Marketing for Live Nation’s Media & Sponsorship division. Marks brings nearly two decades of industry experience building multi-platform marketing strategies and campaigns for a div…
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In a postmortem for Blizzard’s Battle.net at Austin’s GDC Online today, project director Greg Canessa warned developers about underestimating the difficulty of creating an integrated online gaming net…
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The earthquakes, though, may have temporary disrupted those plans … has also closed its main building “for tests,” said Ind…
Growth Network plans to build a new 500,000 sq … and cultivation facilities coming online in Washington, the company offers both an efficient vertically-integrated supply chain from an operations st…
An essential book for today’s marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies
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