Contents
For Principles of Marketing courses that require a comprehensive text. help readers learn how to create value through customer connections and engagement
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in …
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Cases studies are the bedrock of college business and marketing classes. case Simulations are the natural evolution of case studies, designed for …
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